SMO

Why is SMO required for a company?

SMO means Social Media Optimization. This aspect of digital marketing is where we use the various social media platforms to enhance your digital presence or create a brand new presence for your company. As the population spends more and more time on social media, it has become an effective tool to reach a wider audience spread across a range of geographical locations.

SMO is a great way to also introduce new products, increase awareness about your brand or launch new products, connect with consumers on a more personal level and, create a bigger customer base. With SMO, one of the most important things we bring to the table is the understanding of how the algorithm works for social media platforms. This is the key to creating a great social media campaign for your brand. Such a campaign is often used to direct customers to the brand’s website, increase calls to action (calling the company number, sending a WhatsApp message, sending a message on the social media platform).

Why Choose Yantra Tech for SMO services

At Yantra Tech, we have an understanding of the world of social media works. Our team has studied a range of social media platforms intricately to understand how a person consumes the media on each platform and how they respond to it. Armed with this research, it has become possible for our team to create and execute social media campaigns effectively. We also offer regular analytics reports to monitor the campaigns.

Facebook marketing

Almost 20% of the world’s population uses Facebook regularly so we can help you reach any target audience you need. Facebook allows users to run advertising campaigns that can be customized with the call to action, target audience, and budget. Facebook also allows users to boost posts that offer the brand more visibility.

Twitter marketing

Twitter allows users to have a limited number of characters. Hence, it becomes a little hard to create ad campaigns that help you put out the message with such a limitation. At Yantra Tech, we can help you research your target audience, create content, create a content schedule and offer analytics reports.

Youtube marketing

Youtube is a great medium to reach your target audience if your research indicates that they use this platform regularly. The best way to reach the audience on this platform is to create video advertisements and our team can assist you with that.

Instagram marketing

Instagram is a very visual medium. For Instagram Ads, we offer assistance with not just creating content for the post, but also with creating enticing visuals. On Instagram, it is the picture that attracts the user, and then they read the post caption. Therefore, we offer both designing and content services.